A wave of discontent is smashing across social media as Nigerian youths express their outrage over the BBNaija season 9 premiere, which is scheduled to coincide almost precisely with the highly anticipated nationwide protest against economic hardship.

The #EndBadGovernance protest, which will take place from August 1 to August 10, 2024, intends to solve the nation’s terrible hunger and high inflation.

Meanwhile, the new season of BBNaija will make its debut on Sunday, July 28, 2024, and will last 10 weeks, with the grand finale airing on October 6, 2024.

The coincidence of these two significant events has sparked a fierce criticism among netizens, who claim that the show’s scheduling is an unacceptable distraction from the pressing socioeconomic challenges at hand.

Kingsley Thompson, a prominent human rights advocate known on X as @Jkings, has strongly attacked the scheduling of the BBNaija debut.

He contends that the show’s debut at a key time for national movement reveals a troubling misalignment of priorities among the youth.

Thompson, speaking for many who share his view, is calling for the suspension of the reality TV show this year. He maintains that, given the gravity of the current economic crisis, the nation’s focus should concentrate focused on demanding change, not on fleeting enjoyment.

His words;

“Bringing BBN at this critical time in our country shows how we misplaced priorities.,

Others have strongly supported his call for BBNaija’s suspension, hurling harsh attacks on the organizers. They accuse them of purposely diverting the youth’s attention away from important concerns.

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